IGNACIO MARTINEZ

creative director, partner

Prior to cofounding IMCbyDesign, Ignacio Martinez served for over five years as Account Director for Colgate-Palmolive’s U.S. Hispanic Marketing efforts. Ignacio was responsible for all advertising and marketing of the iconic brand, including product lines in the Oral Care, Household Cleaners, and Personal Care categories. His work included development and execution of integrated marketing campaigns – incorporating creative strategy for print, web, and television, media planning and buying, along with promotions and grassroot initiatives.

Ignacio has held senior management positions for global corporations, such as Nokia, Inc. and A/X Armani Exchange. His roles varied from private sales to public relations.

A native of San Juan, Puerto Rico, Ignacio graduated from Loyola University New Orleans in 1993 with a major in Business Administration and a minor in Computer Science. Ignacio furthered his education with a Certification in Graphic Design from the University of California, Berkeley, and a Certification in International Business from the Ivor Spencer International School for Business Managers in London.